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Addition of Lena White expected to strengthen brand.
January 7, 2014
By: TOM BRANNA
Editor
In a move expected to strengthen the OPI brand in the United Kingdom, Coty Inc. has acquired Lena White Ltd., the largest international distributor of OPI, one of Coty's power brands. For the past 30 years, Lena White Ltd. has served as OPI's distributor in the UK for the professional and retail beauty channels. According to Coty, this acquisition will lead the development of the OPI brand in the UK, its second-largest market, providing the necessary resources to accelerate developmen...
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